{"id":26872,"date":"2025-12-19T10:58:29","date_gmt":"2025-12-19T09:58:29","guid":{"rendered":"https:\/\/dev8.id-interactive.fr\/new_unither\/innovation-insights-with-eric-goupil-and-nathalie-masson\/"},"modified":"2026-02-03T15:52:27","modified_gmt":"2026-02-03T14:52:27","slug":"innovation-insights-with-eric-goupil-and-nathalie-masson","status":"publish","type":"post","link":"https:\/\/dev8.id-interactive.fr\/new_unither\/innovation-insights-with-eric-goupil-and-nathalie-masson\/","title":{"rendered":"Innovation Insights with \u00c9ric Goupil and Nathalie Masson"},"content":{"rendered":"<h1><strong>What if innovation emerged where you least expect it at a pharmaceutical contract manufacturer?<\/strong><\/h1>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">Cl\u00e9mentine Caqueret, host of the <span style=\"font-style: italic;\">InnoSph\u00e8re<\/span> podcast, welcomed <span style=\"font-weight: bold;\">\u00c9ric Goupil<\/span>, CEO of Unither, and <span style=\"font-weight: bold;\">Nathalie Masson<\/span>, Director of Innovation &amp; Development. Together, they shared their vision of innovation, company culture, concrete projects, lessons from failure, and tips for staying creative.<\/p>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><br \/>\n<span style=\"color: #f39600;\">About the CEO<\/span><\/span><\/h2>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">\u00c9ric Goupil has been leading Unither Pharmaceuticals for 24 years. Specialized in single-dose units, it is a pharmaceutical contract manufacturer that produces medicines for major laboratories. The main goal: make patients\u2019 lives easier. Innovation is at the core of the company\u2019s product development strategy.<\/p>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><span style=\"color: #f39600;\"><br \/>\nInnovation in Three Words<\/span><br \/>\n<\/span><\/h2>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">For \u00c9ric: <span style=\"font-weight: bold;\">naivety, failure, transformation<\/span><\/p>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Naivety<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: approaching an idea with a fresh perspective, like the rolling suitcase.<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Failure<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: embracing mistakes as an essential step.<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Transformation<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: turning an idea into a concrete product.<\/span><\/li>\n<\/ul>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">For Nathalie: <span style=\"font-weight: bold;\">unexpected, genetic, differentiating<\/span><\/p>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Unexpected<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: innovation can surprise, even in a contract manufacturing setting.<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Genetic<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: innovation is embedded in Unither\u2019s DNA.<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Differentiating<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: few competitors innovate as much, making Unither unique.<\/span><\/li>\n<\/ul>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><br \/>\n<span style=\"color: #f39600;\">Why Innovation Matters<\/span><\/span><\/h2>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">\u00c9ric clarifies that not every company needs to create innovation. But for a growing mid-sized company like Unither, it drives growth and ensures long-term sustainability.<\/p>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><br \/>\n<span style=\"color: #f39600;\">Tangible Innovation at Unither<\/span><\/span><\/h2>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">From projects like <span style=\"font-weight: bold;\">Euroject\u00ae<\/span>, investments in start-ups such as <span style=\"font-weight: bold;\">Curecall<\/span> and <span style=\"font-weight: bold;\">Biophta<\/span>, to clinical studies on specific products, innovation is part of daily operations.<\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 16.0pt;\"><span style=\"font-weight: bold; color: #000000;\">Two Types of Innovation<\/span><\/p>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Product Innovation<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: creating a product that fundamentally changes the market.<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Process Innovation<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: improving industrial efficiency by more than 30%, beyond continuous improvement.<\/span><\/li>\n<\/ul>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><br \/>\n<span style=\"color: #f39600;\">Building an Innovation Culture<\/span><\/span><\/h2>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">Nathalie\u2019s role is to foster a fertile environment for innovation: encouraging ideas, promoting cross-functional collaboration, and supporting expression.<\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">A concrete example: in 2024, Unither launched a network of <span style=\"font-weight: bold;\">Innovactors<\/span>, employees who help formalize, assess, and elevate ideas. The company also strengthens partnerships with start-ups, incubators, and regional organizations to cross-fertilize ideas.<\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">Idea evaluation follows a multi-step process: employees first rate ideas internally, then a cross-functional committee assesses feasibility, sustainability, and economic viability.<\/p>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><br \/>\n<span style=\"color: #f39600;\">Learning from Failure<\/span><\/span><\/h2>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">Failure is part of innovation. For example, a Gannat facility dedicated to a new product line didn\u2019t find its market. Rather than giving up, Unither shifted production to single-dose saline, which succeeded and allowed the facility to thrive.<\/p>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><br \/>\n<span style=\"color: #f39600;\">Tips for Innovating<\/span><\/span><\/h2>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">\u00c9ric<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: \u201cInnovation must come from the gut, not the head.\u201d<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Nathalie<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: \u201cDare to take risks. The best innovations often come from seemingly impossible ideas.\u201d<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">Practice: <\/span><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">advocate for the angel<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">, defending a seemingly absurd idea to explore its potential.<\/span><\/li>\n<\/ul>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><br \/>\n<span style=\"color: #f39600;\">Next Steps<\/span><\/span><\/h2>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\">Unither recently acquired a portfolio of products from <span style=\"font-weight: bold;\">Marinomed<\/span>, including sterile nasal sprays and an ophthalmic product, aiming to distribute them through clients and gradually internalize production.<\/p>\n<h2 style=\"margin: 0in; font-family: Calibri; font-size: 18.0pt;\"><span style=\"font-weight: bold;\"><br \/>\n<span style=\"color: #f39600;\">Inspiration &amp; Creativity<\/span><\/span><\/h2>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">\u00c9ric<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: ideas often come at unexpected moments. Curiosity, naivety, and observation are essential.<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-weight: bold; font-family: Calibri; font-size: 11.0pt;\">Nathalie<\/span><span style=\"font-family: Calibri; font-size: 11.0pt;\">: she draws inspiration from less regulated sectors like food and cosmetics. Train journeys are also a prime moment for creative thinking.<\/span><\/li>\n<\/ul>\n<p style=\"margin: 0in; font-size: 11.0pt;\"><span style=\"font-family: 'Segoe UI Emoji';\"><br \/>\n<\/span><span style=\"font-weight: bold; font-family: Calibri;\">Discover the full episode and explore the untold stories behind innovation at Unither!<\/span><\/p>\n<p style=\"margin: 0in; font-size: 11.0pt;\"><span style=\"font-weight: bold; font-family: Calibri;\">Listen now on YouTube, Spotify, or Apple Podcasts, <span data-teams=\"true\"><strong> and don\u2019t miss the next episode coming end of November<\/strong><\/span>:\u00a0 <a href=\"https:\/\/linktr.ee\/InnoSpherebyUnither\">InnoSph\u00e8re &#8211; Listen on YouTube, Spotify &#8211; Linktree<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if innovation emerged where you least expect it at a pharmaceutical contract manufacturer? Cl\u00e9mentine Caqueret, host of the InnoSph\u00e8re podcast, welcomed \u00c9ric Goupil, CEO of Unither, and Nathalie Masson, Director of Innovation &amp; Development. Together, they shared their vision of innovation, company culture, concrete projects, lessons from failure, and tips for staying creative. About [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/posts\/26872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/comments?post=26872"}],"version-history":[{"count":2,"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/posts\/26872\/revisions"}],"predecessor-version":[{"id":26969,"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/posts\/26872\/revisions\/26969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/media\/26968"}],"wp:attachment":[{"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/media?parent=26872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/categories?post=26872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev8.id-interactive.fr\/new_unither\/wp-json\/wp\/v2\/tags?post=26872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}